Pipeline mindset for 2023

– Your closing teams cannot close what is not there

– Top of Funnel “TOFU” is the most important stage of the pipeline

– Your closing team (AE’s) are still human, so if you ask them to source opportunities it is taking away from actually closing new business

– Sales development in a business sense is an internal ROI game or it can be a performance partnership

– Prospecting, building lists, researching, and creating great outbound strategies isn’t easy and not all sales leaders know how to do it.

– Your pipe can be your best friend or your worst enemy

– Investors rely on pipeline to gage the health of a businesses future

– Sales velocity is reliant on a working pipeline generation strategy

– Businesses will live and die by pipeline in 2023

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